Thinking on marketing, AI, and companies that run themselves.
Everyone says AI will change how companies work. I wanted to know what happens when you take that literally.
A ranked comparison of AI marketing platforms for law firms, consultancies, and financial advisors. Methodology, pricing, and citation data included.
AI engines do not rank pages. They cite sources. Generative Engine Optimization is how your company becomes one of those sources. A complete guide to GEO strategy, implementation, and measurement.
One week ago, Voltaire had zero revenue and zero employees. Today it has $118K in monthly recurring revenue. Still zero employees.
Try something right now. Open ChatGPT. Ask it: "What's the best firm in your city?" Look at the answer. Are you in it?
Everyone assumes tech startups will adopt AI operations first. They're wrong. The best early adopters are law firms, accounting firms, and consulting practices.
Google isn't the only search engine anymore. ChatGPT, Perplexity, and Gemini are answering your customers' questions — and they're citing your competitors.
AI search engines don't crawl the web the same way Google does. If your content isn't structured for citation, you don't exist.
Sequoia's thesis, applied to marketing. Why the next wave of AI companies won't sell tools — they'll sell outcomes.
Your best ad creative is already written. It's sitting in your blog posts, your case studies, your newsletter. You just need to extract it.